LESS IS MORE + PURCHASE POWER = PEOPLE POWER!

For corporations, you can use selective buying, organised boycotts, “buycotts”, mass cancellation of subscriptions, coordinated switching of  suppliers that reward ethical rivals, old fashioned petitions, and viral reporting that identifies anti-customer techniques, can make a difference. 

Profit changes what companies care about faster than new laws do - especially when corporations fund and shape lawmaking.

Traditional approaches still have their place. From petitions, to constituency letters, crowd-funded judicial reviews, strategic voting blocs, careful management of tax affairs to squeeze government cash flow, along with other methods, tell politicians that their actions have a public price. 

People must visibly but peacefully withdraw consent for government to use their money and their power to act against their interests. Politicians need reminding they work for the people.

What does this mean in practice? A crucial element in this dynamic is the quarterly VAT (Value Added Tax) collected by governments. Because this tax is paid regularly, often every three months, a collective reduction in purchases will quickly translate into a noticeable drop in government revenue. Simply put, when we buy less, governments feel the financial impact swiftly.

A range of existing organisations are already doing this work, but they require greater coordination, buy-in and coherence - we are stripping back getting to the core questions of power and authority.

Digital platforms multiply reach: one post galvanises thousands, impact-tracking dashboards prove progress, and pooled micro-donations finance better alternative practices. 

Acting as a coordinated crowd, we align behind a shared thesis, support one another, and organise efforts in real time. Network effects amplify every contribution, collective intelligence refines strategy, and mutual accountability sustains momentum. 

We do not have to wait years for the ballot box; we can act daily.